The fine art of informality.
The fine art of informality is what we call the Casual Friday collection DNA. This is the foundation of our unique signature styling and visual identity.
With our roots thoroughly planted in the simplicity of the renowned Scandinavian design heritage, we focus on re-thinking the classic silhouettes by standing out in terms of choice of materials, the high level of craftsmanship and attention to details.
We believe your look should always be true to you and aligned with what you value in life. The perfect merge of textiles, art and informality for you - that is essentially what Casual Friday is all about.
